Why Canussa is a B Corp

Why Canussa is a B Corp

At Canussa, our social and environmental commitment goes far beyond creating fashion with our high-quality, sustainable accessories made in Spain. We are a company born with the goal of innovating in the circular economy. And one of the actions we take to communicate our commitment is to certify ourselves as a B Corp company.

That's why we want to share why this certification is so important to us and how it can help evaluate the impact of companies.

Being a B Corp involves a rigorous evaluation process based on high social and environmental standards, requiring companies to review their policies, partnerships, and make this information available to society.

Most importantly, it's not just about a one-time change, but a process of ongoing observation and transformation based on continuous improvement.

How do we measure our company's impact?

Through the B Impact Assessment tool. This tool not only allows us to measure our performance in terms of environmental, social, and economic impact but also helps us identify areas where we can improve. The B Impact Assessment covers:

  • Governance: Analyzing policies and practices related to mission, ethics, responsibility, and corporate transparency.
  • Workers: Assessing the financial, physical, professional, and social well-being of employees.
  • Community: How companies contribute to the economic and social well-being of the communities in which they operate.
  • Environment: Evaluating companies' environmental management, from the use of renewable energy to waste management, water consumption, etc.
  • Customers: What companies do to enhance the value they provide to customers and direct consumers of their products and services.
  • Disclosure questionnaire: The final B Corp point evaluates industries, practices, or sensitive indirect outcomes or fines and penalties received by companies.

And the best part is that this assessment is available for free to all companies, meaning even those that are not yet B Corps can use it to assess their impact and work on areas of improvement. Discover it here.

To obtain certification, you need 80 points. However, at Canussa, we scored 102.4 in June 2022, well above average. This means that we not only meet the demanding standards of positive impact set by B Corp but also commit to continuous improvement and transparency in our process.

B Corps that inspire us

Another highlight of B Corp is its large community, consisting of responsible companies from which we can learn, grow, and even collaborate, as evidenced by our collaboration between Canussa Lab and MassMovil. However, there are many more, here are some:

  • Bolsalea (B Corp Score: 106.9): Specializing in the manufacture of eco-friendly bags and accessories, using recycled materials and ethical production practices to reduce environmental impact.
  • Visualfy (B Corp Score: 114.5): Company dedicated to improving accessibility for people with hearing disabilities. They offer innovative technological solutions, such as mobile applications and smart devices, to facilitate communication and integration of deaf people into society.
  • World Coo (B Corp Score: 109.4): A solidarity crowdfunding platform that connects people, companies, and organizations with social and environmental projects worldwide.
  • Almanatura (B Corp Score: 153): An organization concerned about the demographic challenge and the social, environmental, and economic problems posed by rural depopulation. To address this, they design rural revitalization projects aimed at retaining population in four areas: education, health, use of technology, and employment improvement.
  • Cuento de Luz (B Corp Score: 141.9): Children's publishing house committed to values education and promoting reading. Their books are designed to inspire children through stories that promote solidarity, equality, and respect for the environment.

In addition to impact benefits, we also recognize the importance of environmental certifications at a legislative level. Being a certified company puts us in a strong position to comply with new regulations as it is likely that they will be legal requirements in the future.

In summary, being a B Corp and using the B Impact Assessment helps us stay focused on our commitment to positive impact and drives us to be better in everything we do. We are proud to be part of this great community.