Canussa, the Spanish handbag brand, partners with Grupo MASMOVIL to go beyond fashion and transform plastic waste into corporate gifts for their employees.
The Spanish handbag company, Canussa, and Grupo MASMOVIL, one of the leading telecommunications companies in Spain and the first BCorp certified operator in Europe, are forging a cutting-edge collaboration in sustainability. Together, they lead an innovative sustainability project that transforms MASMOVIL's waste into premium corporate gifts for employees.
This project arises from the shared vision of both companies to contribute to environmental care and promote the reuse of materials to reduce waste, moving closer to achieving zero waste. As both companies are part of the BCorp community, one of their goals is to make an effort to combat waste and promote sustainability.
In this instance, MASMOVIL had excess unused sanitary masks. Instead of disposing of them, they sought a more responsible solution: they reached out to Canussa Lab, Canussa's innovation laboratory, where they decided to crush and reuse the production waste, giving it a second life. The product chosen by Grupo MASMOVIL was a Closset, a hanger for bags or backpacks, ideal for the office, bike, or scooter.
These Clossets are a sustainable corporate gift that not only represents Grupo MASMOVIL's appreciation for its team but also stands as a testament to their commitment to innovation, sustainability, and environmental responsibility.
Maria Cano, founder and CEO of Canussa, expressed her enthusiasm for this collaboration: "We are thrilled to work with another B Corp like Grupo MASMOVIL on this unique project that combines sustainability and corporate responsibility. We hope to set an example for many other companies that may not know what to do with their waste, and from Canussa, we can provide them with a solution in the form of corporate gifts or office furniture, among other options.
This joint project between Canussa and Grupo MASMOVIL not only demonstrates the importance of collaboration between companies to address environmental challenges but also underscores the potential of sustainability in the world of fashion and corporate production. With a clear focus on reuse and waste reduction, these two Spanish companies are leading the way towards a more circular future.