IVALO from Finland
Meet EERO BÖÖK, Brand Manager at Ivalo.com, a sustainability framework to be able to offer clear information about fashion brands’ sustainability status.
For those who do not know Ivalo, IVALO.COM has created a sustainability framework to be able to offer clear information about fashion brands’ sustainability status. For brands and designers, the framework gives clear information on how they can make better decisions within their supply chain, and for customers it gives an opportunity to know what they are buying. Our sustainability framework brings actionable transparency to fashion.
WHY DID YOU DECIDE TO SPECIALIZE IN SUSTAINABLE FASHION?
As IVALO.com comes from Finland, the land of thousands of lakes known for its spectacular forests and stone-faced nation, it is at the utmost importance for us to do our best to preserve our beloved planet and to love and respect every form of life. Every day we become more aware of the negative impacts that our consumption habits have on the planet and how fast fashion and overconsumption are destroying our precious habitat. Did you know that textile waste has increased by a massive 811% from 1960 to 2015? This needs to change. Thus, IVALO.COM is all about everlasting style and building a community of like-minded people around it. Our community has a clear goal — a sustainable, transparent, and ethical future for fashion. Together we can drive the change and together we are strong!
WHAT ARE THE MAIN CHALLENGES YOU FACE?
Sustainability and Fashion is a pretty complex combo, where no one is perfect. Sometimes it’s hard to draw the line whether a brand is sustainable or not. That’s why we believe in transparency, as clear information leads to a better decision making process. On the other hand, we believe that each step towards a more sustainable fashion industry is a victory on its own.
WHY IS CANUSSA AT IVALO
IVALO.com and CANUSSA share the same values and mission – beautiful fashion & design that is “guilt-free”. Most importantly the designs and quality of CANUSSA products are absolutely brilliant, so we are more than happy to stock CANUSSA at our marketplace!